Shining Individual

According to a 20th century great philosopher, Hannah Arendt, every dictatorship is always in fear of the individuals under her: in fear of the incredible innovative power that every person has in him/herself. A possibly revolutionary innovation: nothing good for a tightly imposed and trickily mantained order. The problem is, people think. And thinking is the very first step for getting aware of the cage you're in; the second step is nearly consequent: trying to break out - or to break the cage itself.

Going further: every powerful man fears intellectuals, because too sharp is their mind not to know and call with their name every fault, regardless of how much sugared they are; and too pointed is their pen not to clearly report and denounce those faults.
Intellectuals are a problem - as long as they're free. You could buy some of them, of course; make others shut up; but usually there are too many of them. You need a money-savvy strategy to guide and defuse all these intellectuals. How can you do it?

Advertising!
To standardize desires as like as products.
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To impose what's in this year [month][week], following universal-and-necessary (but unbelievably incostant) taste criterions.
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To decide what even transgressions should be, so as to make them easily reachable, ready for the user.
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To create a state-of-the-art standard way of thinking, so you can easily communicate with anyone.
(Communicating what, though, nobody cares. But you can speak with anyone, for sure)

Let's open our eyes - let's turn our head on,
to have the opportunity of consciously ('autonomously' is not the correct word) make our decisions;
to try and find our own answers (which are not necessarily different from the dogmatic or fashionable ones) to the never ending list of questions of life;
to avoid getting to the grave shoulders heavy with the weight of someone else's life;

The list could go on quite a lot; I stop here. Now it's up to every one of us.